Focus Group Testing

Focus group testing is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging.

Numerous companies provide focus testing, market research, community consultations and a host of other services designed to achieve and deliver results to their clients.

CALD Group specialises in focus group testing within the culturally and linguistically diverse sector, this is our niche market in which we excel as experts.

When it comes to focus testing inclusive of the culturally and linguistically diverse community, CALD Group has the expertise to partner with our clients to assist them in conducting community consultations, focus testing or market research, inclusive of the CALD (culturally and linguistically diverse) component, or undertake these projects on their behalf.

At CALD Group we provide a range of tailored services to match the requirements of our clients. Each project or campaign is unique and requires a tailored approach to ensure maximum results are attained.

Partnering with CALD Group, we will assist you to decide which format of “focus group testing” is best suited to your project or campaign, reflective of your needs and budgetary considerations. Our expertise with CALD communities, extensive networks, long-standing relationship with key community organisations and CALD community leaders are pivotal to our success in this field.

We provide:

highly experienced bi-lingual focus group facilitators in over 80 languages,
monolingual facilitators assisted by professional interpreters in over 120 languages,
bi-lingual and bi-cultural consultants,
bi-lingual and bi-cultural telephone interviewers

CALD Group is truly your “One-Stop Shop´┐Ż when it comes to knowing, understanding, valuing and working with, and for, the culturally and linguistically diverse community.